Advertising and Marketing
On average, each person is hit with 3,000 advertising messages per day. Ads play a major role in shaping our culture. These messages fill magazines and newspapers, line the streets on billboards, come through the radio waves, line web pages while we surf the ’Net, and even provide frequent intermissions during our favorite TV shows. With innovative guerrilla marketing tactics becoming increasingly popular, advertisements extend far beyond mainstream forms of media. Careers in advertising and marketing span just as far as these messages.
The advertising and marketing field is growing and requires many different types of people with many different skills. However, some important personality qualities can help you decide if this field is right for you:
- Can you handle both deadlines and stress?
- Are you innovative, organized and motivated?
- Can you work equally well in a team environment and individually?
If so, you may wish to find an advertising and marketing college to train you for this challenging and rewarding field. People who attend top advertising colleges or marketing schools can enrich their lives with fun, gratifying careers.
Career Opportunities for Marketing & Advertising
Upon completion of training at an advertising and marketing college, you could work in the creative side, where you would design ads, write copy, or work in media planning or production. Or maybe you'd be more interested in the business side, where you would make sure the clients’ needs are met as an account manager or an account planner. A career in advertising and marketing offers challenges and rewards far beyond most jobs, as well as opportunities for career advancement as you gain experience.
Salary Range - Advertising & Marketing Managers
An Advertising career salary range is very wide. Entry level employees in the industry can expect to make entry level pay, but there is room for career growth for ambitious employees that put in long hours and show success. Careers in advertising and marketing can pay very well, especially once you have a few years of work experience. As of 2012 BLS data, Market Research Analysts had a median salary of $60,300, Public Relations Specialists had a median salary of $54,170, and Advertising, Promotions, and Marketing Managers had a median salary of $115,750, while Comparatively, median annual earnings in May 2004 were $63,610 for advertising managers and $87,640 for marketing managers, according to the U.S. Department of Labor.
Advertising Schools and Marketing Schools
Advertising and marketing is a fast-growing field. Advertising agencies, public relations agencies, communications agencies, nonprofit organizations and most other companies require qualified people to fill openings in advertising and marketing. Employers are always looking for new minds and innovative ideas. But you must be skilled – and that means having an education in this field.
Many colleges offer advertising and marketing courses to prepare you for these jobs. Also, many agencies hire students as interns. Internships are a great way to get real-world experience. Internships can help you find your place in advertising and marketing – and some pay! Sometimes, they even lead to a full-time job after graduation.
Get the education you need to open the door to exciting career possibilities in advertising and marketing!